Welcome to SMRgraphic

Hi, I’m Serena Rigby — a passionate digital artist and graphic designer based in Miami, Florida. I specialize in visual storytelling through branding, illustration, and multimedia design.

I recently earned my Bachelor of Fine Arts in Digital Arts from Florida International University, where I also served as a leadership member of FIU’s PRSSA chapter. My creative foundation is supported by an Associate of Arts in Animation and certification in Commercial Art Technology, giving me a multidisciplinary edge across traditional and digital platforms.

I’ve worked with organizations like Vizcaya Museum & Gardens, Miami-Dade County Parks & Recreation, and Brunosky Studios, creating everything from promotional materials and social media graphics to printed banners and digital campaigns. I also contribute to the PITF Podcast as a graphic designer, translating spoken ideas into bold visual content.

As a freelancer since 2018, I’ve guided dozens of clients through brand development using the Adobe Creative Suite. Whether I’m designing a poster, editing video, or managing production, I bring creativity, strategy, and cultural awareness to every project.

My work reflects a love for experimentation, inclusivity, and purpose-driven design. I’m always looking for ways to fuse visual impact with community connection.